JISM JISM
▸ About

A health coach
that lives in WhatsApp.

JISM (Arabic for body) is your personal nutrition & fitness coach — no app to download, no account to create. You just chat, and it does the rest.

Jesse, the JISM mascot

What JISM is

Most calorie trackers ask you to install an app, build a profile, and tap through endless food lists. JISM throws all of that out. It lives in the one app you already open a hundred times a day — WhatsApp — and it understands you the way a real coach would.

Snap a photo of your plate, scan a barcode or a nutrition label, send a voice note, paste a TikTok food video, or just type what you ate — in English or your own Arabic dialect. JISM identifies the food, works out the calories and macros from a real food database, and logs it against daily targets built around you.

What it does for you

🍽️

Log any way you like

Text, photo, barcode, nutrition label, voice note, or a food video — JISM reads them all.

🎯

Targets made for you

Personalized calorie & macro goals from your age, weight, activity, allergies and diet plan.

💪

Your whole day, one chat

Track water, workouts and weight alongside your meals — all in the same conversation.

📊

See your progress

A visual dashboard with charts for calories, macros, weight and activity whenever you want it.

Arabic-first, fully bilingual

JISM speaks your dialect. It knows koshari, mansaf, kabsa, shawarma and molokhia just as well as it knows oats and chicken breast — and it switches to English the moment you do.

Our mission

We think staying healthy shouldn't mean fighting another app. It should feel like texting a friend who happens to be a brilliant coach — one who remembers your goals, celebrates your wins, and never makes you feel guilty for a slip. That's the JISM we're building.

Say hi to JISM. Your coach is one message away — no download, no excuses.

Start on WhatsApp See plans